For March Madness we created a campaign with ads running during specific parts of the NCAA tournament; opening round, sweet 16, overtime, etc. March Madness is alive and of the moment; it should have a campaign that feels that way.
Not to over hype, but this tweet pretty much says it all.
If you've built an exact replica of a Buffalo Wild Wings in your home, this important commercial message may not apply to you.
Goodnight March Madness you benchmark of spring. You stirred our thirst to compete and our hunger for wings. You took office productivity and you punched it in the face. You turned basketball trivia into a vicious arms race. You made mortals into legends into legends and broke brackets just for spite.
Role: Copywriter