For March Madness we created a campaign with ads running during specific parts of the NCAA tournament; opening round, sweet 16, overtime, etc.  March Madness is alive and of the moment; it should have a campaign that feels that way. 


Not to over hype, but this tweet pretty much says it all.

If you've built an exact replica of a Buffalo Wild Wings in your home, this important commercial message may not apply to you.

Remember when you forgot to add extra time to your DVR and the game went into overtime and cut everything off?
Buffalo Wild Wings customers are the best around, you might even say that nothing is gonna ever keep them down.