For March Madness we created a campaign with ads running during specific parts of the NCAA tournament; opening round, sweet 16, overtime, etc. March Madness is alive and of the moment; it should have a campaign that feels that way.
Not to over hype, but this tweet pretty much says it all.
If you've built an exact replica of a Buffalo Wild Wings in your home, this important commercial message may not apply to you.
Role: Copywriter